Mosquers Film Festival ( ) is a Not-For-Profit organization that conducts an annual Film Festival in Edmonton. It is a well known platform for Muslims to showcase their talents and stories from across the globe. Started as a university club, Mosquers Film Festival has grown ten folds as it has moved on from smaller venues to more recognizable iconic ones. As have the movies/talents that we’ve received in the past few years, the production value of the Festival is always growing. And I’m glad I decided to be a part of it.
About two years ago, a friend of mine – who was also on the board – asked me to help him out with the social media, and edit some photos for him. It wasn’t much, but it was one of the first things I did in social media (apart from curating my own excellent feed ).
I went to the festival with Aurooba, and thoroughly enjoyed it. A few months later, I applied to be the Social Media Coordinator. My job was to make sure Mosquers’ social media was up to date, and that it reflected Mosquers as a brand. Because I’ve had experience with Photoshop, I offered to edit and help out with posters – which eventually increased to proposals, snapchat filters, instagram story covers, photo shoots and all the shenanigans of Social media began.
I loved it. I have always enjoyed social media and using it for personal accounts, but doing it for a company made it refreshing. Because you’re not representing just yourself, you’re representing a brand, an image, certain values.
That’s when I had the epiphany – this is what I want to do!
I am still a part of Mosquers, as their Marketing Director, I help create a sales strategy, and fun marketing ideas to make sure people know who, and what the Mosquers is.